Creativity is my favourite characteristic in a person. Think about the most creative people you know. I’m sure that you are currently thinking of musicians, artists, engineers etc… However if you really think about it creativity is a characteristic that propels businesses forward.

It’s creative people who build better processes, it’s creative people who question the status quo and look to improve structure, it’s the creative people who can often inspire the people around them. Creativity is the root of innovation. Innovation is a word that is much more synonymous with business.

If you look at all of the entrepreneurs in the world, they have created a way to deliver a product or service better than anyone else in the world. They have had self belief and enough confidence to propel their companies in to the stratosphere.

When we look at these geniuses, like the Google guys, they are not “typical” business people, but if you look at all of the most successful people, they aren’t “typical” business people. They are creative people who can create a vision and get everyone excited about it, or create the ladder and get everyone else to climb it.

So next time you are considering applying for a promotion or looking at a job that’s another rung up the ladder, think about the person who created that ladder. Is that something you can do? Remember, we can’t all be Managing Directors of big successful companies, but if that’s what we want – we sure as hell can try!