People get busy. I get busy. What I question are the fruits of that busyness. It is very common to see people frantically running around the office, continually complaining about how busy they are, yet seeing limited results. The scary thing is that it is these busy people who are often too busy to make sales calls or too busy to do a follow up. In essence they are too busy to bring in any business.

To compound the issue it is also common for people to make excuses for busy people. “I can see why they’ve struggled with sales this month, they’ve been so busy.” – That doesn’t make any sense…

If there is a genuine capacity issue at your office then put forward a case to hire someone else, however if you really look at where your time is spent you may realize that you spend 20% of time on the activities that bring in business and 80% of your time on being busy.

This is also relevant to companies – sometimes its not the fault of the sales person and they can spend 80% of their time being busy (and not making sales) because they are expected to. Mixed focus tasks and overly heavy administrative duties can give people an excuse to be busy when the,’ why aren’t you performing question comes up?’

So consider your core tasks and what it is that you do to bring business in the door. Don’t let busyness stand in the way of business.